7.14.2009

Put Down That Knife

No, you only have to build a complex machine to cut the tops off, house it in a climate controlled factory, filled with other machines that dice them, soak them in preservative, mix them with peeled and diced oranges, drop them into a blend of juices, fraction the mix into machine extruded plastic bottles, cap them, label them, transport them to a retail grocer, purchase a bottle of it, drive it home, and unscrew a cap to eat them.    

Way easier.  

Now that people are recognizing that whole natural produce is and always was healthier than processed produce and even less recognizable foods created by food scientists, the poor processed food companies are left to craft strange marketing campaigns such as this one and this one in order to compete against regular old food.  

It's pretty pathetic.  


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